Since its founding in November 2004, ASAL HOLDING `Inc has helped to redefine the meaning of success in business management. The firm has continually broken new grounds in all fields of its activities. Its success has been due to active leadership, sound investments, and wise choice of innovative products and services. It achievement is also due to continues entrepreneurial effort of its CEO, along with other managerial personals. ASAL HOLDING a leading general trading and honey products food company in Iran with brands: balexa™, ASAL24™, CafeBal™, ladybal™, brabal™, beebal™, blackbal™, shopeex™ and more.